The Dreaded Price Increase

The Price Changes

If you've seen price changes on products you buy regularly, you're not imagining it - and the reason goes deeper than a decision on the part of vape shops in Canada. To understand what's happening, it helps to understand how pricing in the vape industry actually works.

What's Driving the Change

Most vape products, including hardware, disposables, and pods, are manufactured in China. When those products are exported, Chinese manufacturers have historically received a 13% government tax rebate on exported goods. That rebate effectively subsidized production costs and helped keep wholesale prices competitive on the Global market. The Chinese government has announced it's removing that rebate, and manufacturers are adjusting their pricing to account for it.

Where MSRPs Come In

That's where MSRPs come in. Manufacturers set a Minimum Suggested Retail Price for their products - it's the baseline that retailers, like us, are expected to price within. When a manufacturer updates their MSRP, retailers adjust their prices to reflect the new standard set my the manufacturers.

It's not a markup on top of the change - it's an alignment with the new manufacturer-set cost to produce their products. Their cost goes up, our cost goes up, and the set MSRP reflects this increase.

Our prices reflect what manufacturers have set as fair market value given their updated cost structure - we price within those guidelines, the same way we always have.

What This Means for You

This is an industry-wide adjustment that will take place officially on April 1, 2026, not specific to any one brand or retailer. If you have questions about pricing on something specific, we're here to help.